Accept Payments on Your Website Without the Middleman

· Joshua Huckabee

Accept Payments on Your Website Without the Middleman

Accept Payments on Your Website Without the Middleman

You want to sell tickets to your fundraiser dinner. So you set up an Eventbrite page, link to it from your website, and hope people don’t get confused by the redirect.

Eventbrite takes a fee on every ticket. Your attendees get Eventbrite’s follow-up emails, not yours. And now you have a ticket platform to manage on top of everything else.

It doesn’t have to work this way.

The Problem With Third-Party Payment Platforms

Every time you send someone to another platform to pay, you lose a little bit of control.

You lose money. Eventbrite charges service fees on every ticket. Other platforms take a percentage. It adds up fast on a 200-person gala.

You lose the relationship. When someone buys a ticket on Eventbrite, Eventbrite gets their email address. You might too - buried in a CSV export you have to remember to download.

You lose simplicity. Now you’re managing your website in one place and your payments in another. Two dashboards. Two logins. Information in two places that should be in one.

What If Payments Were Just Part of Your Website?

That’s how Kwill works. When you publish an event with a ticket price, it’s purchasable right on your event page. No redirects. No third-party branding. No separate product catalog to maintain.

Your content is the catalog.

Publish a fundraiser dinner with a $50 ticket? It’s buyable on your site. Add a t-shirt to your merch page with sizes? Visitors pick their size and check out. Open registration for your annual conference? Attendees sign up and pay in one step.

Payments go directly to your Stripe account. Not ours. We don’t take a cut of your transactions.

What This Looks Like in Practice

Event tickets. Your gala, your fundraiser, your annual dinner - tickets sold right on the event page. Buyers can automatically be added to your RSVP list and subscriber list, so you’re building your audience with every sale.

Registrations. Charge for a class, a workshop, or a conference. Attendees register and pay in one flow, on your website.

Merch and products. Sell shirts, mugs, yard signs - whatever your organization needs. Add sizes or options, and supporters pick what they want.

No per-ticket surcharges. No platform commissions. Just standard Stripe processing fees, which you’d pay anywhere.

The Before and After

Before

After

Event page on your site + Eventbrite link for tickets

Event page with built-in ticket sales

Attendee list in Eventbrite, supporters in Mailchimp

Buyers auto-added to your subscriber list

Eventbrite fees on every ticket

No platform fees - just Stripe processing

Venmo requests + spreadsheet for merch

Product page with sizes, checkout, order tracking

Two platforms to manage

One place

The Bottom Line

Your organization shouldn’t need a separate platform every time money changes hands. Ticket sales, registrations, and merch should be part of your website - not bolted on from the outside.

With Kwill, they are. And every dollar goes to you.

Start selling on your own terms.

Kwill gives your organization built-in payments — event tickets, registrations, and merch - right on your website. No commissions. No third-party platforms.